For the environment
Kinder to the environment. Each spring, the runoff from melting ice and snow dumps harmful chlorides into lakes, rivers and reservoirs. When you use MAG, you reduce the chloride contamination in surface waters - because environmentally friendly MAG contains at least one-third less chlorides than either calcium chloride or sodium chloride. Safer for plants. Winter is hard enough on plants and shrubs without the added damage caused by some ice melters. Using MAG as directed keeps green areas healthier. Magnesium is a common ingredient in most fertilizers. Safer indoors, too. MAG won't leave a powdery residue on household surfaces like floors and carpets unlike most other ice melters.

On Concrete and Metal Surfaces
Safer for concrete. The use of most ice melters sometimes result in damage to concrete sidewalks and driveways. Independent tests conducted by the National Research Council's Strategic Highway Research Program show that calcium chloride caused 26 times more chipping and scaling than MAG. Sodium chloride (rock salt) caused 63 times more chipping and scaling than MAG. MAG is much safer on concrete. Safer for metals. From shovels to fence posts, MAG helps prolong the life of metal equipment and surfaces that come in contact with ice melters. Tests show that MAG is significantly less corrosive to tin and aluminum than either calcium chloride or sodium chloride.

For People and Pets
MAG is not only safer than other ice melting chemicals, it's actually less toxic than common household substances like table salt and baking soda. And it's significantly less toxic than some foods and medicines like aspirin or even caffeine. Peace of mind for parents. Household safety is an issue with everyone, especially those with infants and toddlers. MAG's very low toxicity (it's almost three times less toxic than common table salt) makes it much safer to use and store in the home. And unlike some ice melters, it won't irritate tender skin. Peace of mind for pet owners. Wintry weather won't keep dogs or cats inside. With MAG, there's less worry about pets licking their paws when they return from a walk. MAG is actually used in farm feedstocks as a mineral supplement.